TOP 20 SOCIAL COMMERECE CLICK-THROUGH RATE STATISTICS 2025

In 2025, social commerce is rapidly transforming the way we shop, with platforms like Instagram, TikTok, and Facebook becoming powerful e-commerce hubs. Whether you're browsing for the latest fashion trends or simply looking for a new pair of socks, social media is becoming the go-to place for discovering and purchasing products. This shift in consumer behavior is reshaping online retail, as users enjoy the convenience of shopping directly through their favorite social platforms. The rise of shoppable posts, influencer marketing, and seamless checkout experiences have made social commerce a thriving industry. In this post, we’ll explore the top 20 social commerce click-through rate statistics for 2025, providing key insights into how social media is driving consumer purchasing decisions.

Top 20 Social Commerce Click-Through Rate Statistics (Editor’s Choice)

 

 

Top 20 Social Commerce Click-Through Rate Statistics 2025

Social Commerce Click-Through Rate Statistics #1: Projected Global Social Commerce Sales

The projected global sales for social commerce are expected to reach a staggering $1.2 trillion by 2025. This represents a dramatic increase in the role of social media platforms as key shopping channels. As platforms like Instagram, TikTok, and Facebook integrate more shopping features, they’re becoming essential for brands aiming to reach their audience directly. The growth of social commerce will further disrupt traditional e-commerce models, making it easier for users to purchase without leaving their favorite social platforms. With a rapidly expanding market, businesses will need to prioritize social commerce to capture a significant share of the consumer spend.

Social Commerce Click-Through Rate Statistics #2: Increase in U.S. Social Commerce Sales via TikTok

TikTok has driven a 26% increase in U.S. social commerce sales, demonstrating its growing influence on consumer purchasing behavior. This increase is attributed to TikTok’s highly engaging, algorithm-driven content, which introduces products to users in a native, organic manner. The platform’s "TikTok Shop" feature allows users to seamlessly purchase items without leaving the app, making it a key player in driving social commerce. As TikTok's user base continues to expand, the platform will likely see even greater engagement and sales growth. Brands that integrate TikTok’s shopping features will continue to capitalize on its viral potential and deep consumer engagement.

Social Commerce Click-Through Rate Statistics #3: Instagram Users Who Made Purchases

A substantial 34% of Instagram users have made purchases directly through the platform, highlighting its effectiveness in driving conversions. Instagram’s shoppable posts and ads make it easy for users to click and buy products without leaving their feed. This seamless integration of shopping into users' social experience is transforming Instagram into a powerful e-commerce tool. The platform’s visually rich content encourages users to make quick purchase decisions, especially when they see items in their preferred aesthetic. As Instagram refines its shopping experience, this percentage is likely to rise as more users are introduced to integrated purchasing options.

Social Commerce Click-Through Rate Statistics #4: Percentage of Consumers Using Social Media for Product Research

82% of consumers now use social media for product research before making a purchase, a trend that underscores the importance of social platforms in the consumer journey. This statistic shows how social media has evolved beyond social interaction to become a primary tool for discovering new products and brands. Consumers rely on social media to read reviews, explore product features, and get recommendations from influencers and peers. The increasing use of social platforms for research means that brands must focus on creating compelling, informative, and shareable content. As social media becomes the first stop for product discovery, businesses must ensure their presence and content are optimized for this role.

Social Commerce Click-Through Rate Statistics #5: Millennial Share of Global Social Commerce Spending

Millennials are expected to account for 33% of global social commerce spending by 2025, making them the largest group driving growth in social commerce. This demographic, known for their digital fluency, prefers engaging with brands on platforms like Instagram and TikTok where they can shop seamlessly. Millennials’ strong affinity for social media means they are more likely to discover and purchase products directly from these platforms. Their shopping behaviors are heavily influenced by social proof, including reviews, influencer recommendations, and user-generated content. As social commerce continues to grow, brands will need to target this highly influential group to maintain a competitive edge.

Social Commerce Click-Through Rate Statistics #6: Gen Z Who Planned to Use Social Media for Holiday Purchases

42% of Gen Z shoppers planned to use social media for holiday purchases in 2024, indicating the growing importance of platforms like Instagram and TikTok in influencing purchasing decisions during peak shopping seasons. Gen Z’s comfort with digital shopping and their preference for mobile-first experiences make social media a natural platform for them to browse and buy products. The ability to discover trending items, read reviews, and watch product demonstrations all within the social media ecosystem makes it a seamless shopping environment. As the younger generation becomes more accustomed to buying via social media, the percentage of social media-driven holiday purchases will likely continue to increase. For brands targeting Gen Z, optimizing their social commerce strategies will be key to capturing their attention and spending.

 

 

Social Commerce Click-Through Rate Statistics #7: Global Social Media Advertising Spend Projection

Global social media advertising spend is projected to reach $276.7 billion by 2025, with a significant portion allocated to shoppable ads and influencer marketing. This dramatic rise reflects the growing recognition that social media is not just a platform for engagement but a powerful sales channel. Shoppable ads allow users to make purchases directly from their feeds, reducing friction in the consumer journey and increasing conversion rates. The rise of influencer marketing also plays a crucial role, as influencers drive trust and authenticity in product recommendations. As advertising spend continues to shift towards social platforms, brands will need to adapt their strategies to leverage these opportunities.

Social Commerce Click-Through Rate Statistics #8: Social Commerce Penetration in Global E-Commerce

Social commerce is expected to account for 17% of global e-commerce transactions by 2025, signaling a significant shift towards integrated shopping experiences within social platforms. This increase in penetration reflects the growing preference for seamless, social-first shopping experiences, where consumers can discover and purchase products without leaving their social apps. Platforms like Instagram, Facebook, and TikTok are at the forefront of this trend, offering a mix of shoppable posts, live streams, and influencer partnerships. The rise of social commerce is driving a rethinking of e-commerce, where social interaction and shopping are intertwined. For brands, this means adapting to a model where engaging content is as important as the products themselves.

Social Commerce Click-Through Rate Statistics #9: Product Discovery Through Social Media

82% of consumers use social media for product discovery, underscoring the platform's central role in the consumer decision-making process. Social media platforms are no longer just a place to connect with friends; they are vital for finding new brands and products. The ease of scrolling through posts, stories, and videos means consumers are constantly exposed to new products, making social media a key part of the shopping journey. As these platforms become the main entry point for discovering items, brands must create compelling content that grabs attention and encourages action. Engaging visuals, product demonstrations, and influencer partnerships are all essential in driving discovery and conversions through social media.

Social Commerce Click-Through Rate Statistics #10: Percentage of Consumers Trusting Images More Than Text

An impressive 85% of consumers trust images more than text when making a purchase decision, making visual content crucial for influencing buying behavior. Consumers are drawn to the immediacy and clarity of images, which offer a more direct understanding of what a product looks like in real life. Social media platforms, particularly Instagram and TikTok, excel at showcasing products through photos and videos, giving consumers the information they need to make quick decisions. Brands that utilize high-quality visuals and user-generated content can build trust and authenticity, leading to higher engagement and sales. As trust in visual content continues to grow, incorporating more images and video content into social commerce strategies will be vital for success.

Social Commerce Click-Through Rate Statistics #11: Visual Search Adoption Rate

As of 2024, 36% of consumers have tried using visual search tools like Google Lens for shopping purposes. These tools allow users to search for products by uploading an image, making product discovery easier and more intuitive. The growing use of visual search shows that consumers want faster, more efficient ways to find products that meet their needs. For brands, this means optimizing their product images for visual search and ensuring they appear in relevant searches. As visual search technology advances, it’s likely to become a standard part of the shopping experience, further blurring the lines between social media and e-commerce.

 

 

Social Commerce Click-Through Rate Statistics #12: Impact of Social Commerce on Average Order Value

E-commerce sites that integrate social commerce features see an average order value (AOV) lift of approximately +20%. This increase is driven by the seamless shopping experience, where users are encouraged to purchase products they see directly in their social media feeds. The convenience of buying items while scrolling through content encourages impulse purchases and higher spending. Brands that incorporate social commerce into their strategy see not only more purchases but also higher-value transactions per customer. As consumers become accustomed to easy, on-the-go shopping through social platforms, the impact on AOV is likely to continue growing.

Social Commerce Click-Through Rate Statistics #13: Digital Revenue Growth After Social Commerce Adoption

E-commerce sites that implement social commerce features typically see a digital revenue growth of approximately +30%. This revenue boost comes from increased user engagement, easier product discovery, and streamlined purchasing processes. Social commerce platforms create a direct path to purchase that bypasses traditional website navigation, reducing friction in the buying journey. As more businesses embrace this integrated model, the overall growth in social commerce will likely continue. For companies looking to expand their digital revenue streams, integrating social commerce tools is a proven method for boosting sales.

Social Commerce Click-Through Rate Statistics #14: Social Commerce Share in Overall E-Commerce Transactions

By 2025, social commerce is projected to account for 17% of total global e-commerce transactions, a major shift toward direct purchasing on social platforms. This growth is driven by the increasing adoption of social media shopping features, such as Instagram’s checkout and TikTok’s shoppable ads. As consumers become more comfortable purchasing products within social environments, the volume of transactions taking place on these platforms is expected to grow rapidly. Brands are recognizing the importance of building a presence in these spaces to tap into the growing market. As social commerce matures, its share in the broader e-commerce landscape will continue to expand.

Social Commerce Click-Through Rate Statistics #15: Engagement Boost via Shoppable Ads

Shoppable ads on social media platforms have been shown to increase engagement by 50% compared to traditional banner ads. The ability to purchase directly from an ad without leaving the platform makes social commerce a frictionless experience for consumers. This ease of access, combined with highly targeted ads, results in higher interaction rates and more conversions. Platforms like Facebook, Instagram, and TikTok are continuously enhancing their ad features, offering businesses more ways to drive engagement and sales. As consumer behavior shifts towards seamless, mobile-first experiences, shoppable ads will continue to play a pivotal role in social commerce.

Social Commerce Click-Through Rate Statistics #16: Influence of Influencer Marketing on Purchase Decisions

Influencer marketing on social media is responsible for at least 40% of purchase decisions in social commerce. Consumers trust influencers for recommendations, especially when they align with their interests and values. These influencers create authentic content that resonates with their followers, leading to higher engagement and trust in the products they promote. As a result, many brands are increasingly investing in influencer collaborations to boost their social commerce efforts. With influencer marketing continuing to grow in popularity, its impact on social commerce will remain strong.

 

 

Social Commerce Click-Through Rate Statistics #17: Social Media’s Role in Fashion Discovery

75% of fashion shoppers report using social media to discover new brands and products, indicating that platforms like Instagram and Pinterest are key channels for fashion discovery. Social media has become the primary source for finding emerging trends, new styles, and unique products. This shift in shopping behavior means that fashion brands need to create visually appealing, engaging content that can easily be shared and discovered on social platforms. As fashion continues to evolve, the role of social media in driving product discovery will only become more significant. Brands that can leverage social media effectively will have a competitive advantage in the marketplace.

Social Commerce Click-Through Rate Statistics #18: Impact of Social Media on Purchase Intent

Social media platforms increase purchase intent by 54% when users engage with brands through comments, likes, or shares. This higher intent is driven by the interactive nature of social media, where users feel more connected to brands through direct engagement. Social media not only helps consumers discover new products but also provides them with real-time feedback and social proof from their peers. For businesses, this means that creating content that encourages user interaction can significantly boost conversion rates. As engagement on social media continues to grow, its influence on purchase intent will likely increase.

Social Commerce Click-Through Rate Statistics #19: Growth in Social Commerce via Mobile Devices

Over 70% of social commerce transactions are made via mobile devices, emphasizing the importance of optimizing for mobile shopping experiences. Mobile-first shopping is driving the adoption of social commerce as consumers expect seamless, quick, and easy purchasing directly from their social media apps. This trend is especially prominent in regions with high smartphone penetration, where mobile commerce is expected to continue growing rapidly. Brands that prioritize mobile-friendly shopping features will have a significant advantage in capturing this growing market. As mobile usage continues to dominate, mobile-optimized social commerce will become the standard.

 

 

Social Commerce Click-Through Rate Statistics #20: Live-Streaming Sales Growth

Live-streaming sales are projected to grow by 30% annually through 2025, driven by platforms like Instagram, Facebook, and TikTok. Live-streaming offers a unique opportunity for brands to engage directly with consumers in real-time, showcasing products and offering limited-time promotions. The interactive nature of live-streaming allows consumers to ask questions, make comments, and purchase products instantly, creating an immersive shopping experience. As live-streaming continues to gain popularity, it will become an increasingly vital tool for driving social commerce sales. Brands that embrace live-streaming as part of their social commerce strategy will be well-positioned to capitalize on this growing trend.

The Future of Social Commerce

Looking ahead, social commerce is set to redefine how we shop and engage with brands. As consumers increasingly turn to social platforms to discover products, interact with influencers, and make purchases, businesses need to adapt and optimize their strategies to stay relevant. With social media’s power to influence purchasing decisions growing stronger, brands must focus on creating interactive and visually engaging content that resonates with their target audience. The statistics we've explored highlight the incredible potential of social commerce, especially as mobile and live-streaming shopping experiences continue to grow. To stay ahead of the curve, embracing social commerce is no longer optional—it’s essential for businesses looking to thrive in the digital age.

SOURCES

https://www.hostinger.com/in/tutorials/social-commerce 

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https://newsroom.accenture.com/news/2022/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds

https://www.electroiq.com/stats/social-commerce-statistics/

https://www.hostinger.com/uk/tutorials/social-commerce

https://www.hootsuite.com/research/social-trends 

https://www.hubspot.com/marketing-statistics

https://www.deloittedigital.com/us/en/insights/research/state-of-social-research-2025.html 

https://thunderbit.com/blog/social-media-marketing-stats