TOP 20 STORY AD SWIPE-UP RATE STATISTICS 2025
When I first started exploring story ad swipe-up rate statistics, I realized these numbers aren’t just dry percentages—they actually reveal how people interact with content in real time. For me, even something as simple as buying a pair of socks feels different when a Story ad makes it effortless to click through and check them out. The beauty of these stats is that they highlight not only the effectiveness of ads, but also the human side of engagement—what captures attention, what keeps us watching, and what ultimately makes us swipe. It’s less about algorithms and more about creating moments that feel natural and worth acting on. That’s why I believe these insights are so valuable for anyone trying to connect authentically through Stories.
Top 20 Story Ad Swipe-Up Rate Statistics 2025(Editor’s Choice)
| # | Platform | Insights |
|---|---|---|
| 1 | Stories ads average CTR ranges between 0.33% and 0.54%. | |
| 2 | Stories ads achieve a click-through rate of about 1.3%. | |
| 3 | Branded Stories generate swipe-up rates of 15–25% of viewers. | |
| 4 | Influencer-generated Story ads increase swipe-ups by 24%. | |
| 5 | Snapchat | Campaign swipe-up rates can reach 50%, with 1–2% as average. |
| 6 | Snapchat | A case study reported a 2.67% swipe-up rate from 1.87M impressions. |
| 7 | Stories reach only 1.2%–5.4% of followers compared to 9–20% for posts. | |
| 8 | Tap-forward rate on long Stories is about 80%, 68% on first frame. | |
| 9 | Median tap-back (replay) rate is 4.6%, with top brands hitting 6.5%. | |
| 10 | Story completion rate benchmarks between 50% and 70%. | |
| 11 | Sports-related Stories achieve exceptionally high 90% completion rates. | |
| 12 | Over 500 million users engage with Stories daily. | |
| 13 | 70% of all Instagram users watch Stories every day. | |
| 14 | About 86.6% of users post Stories regularly. | |
| 15 | 36% of businesses use Stories to promote their brand or products. | |
| 16 | 49% of Gen Z use Stories to discover new products. | |
| 17 | 70% of Stories are viewed with sound on, enhancing ad effectiveness. | |
| 18 | Stories ads generated over $20.03 billion in revenue in 2023. | |
| 19 | 96% of U.S. marketers plan to use Stories for advertising. | |
| 20 | Brands publish an average of 10 Stories per month. |
Top 20 Story Ad Swipe-Up Rate Statistics 2025
Story AD Swipe-Up Rate Statistics#1 Instagram Stories Ads CTR 0.33%–0.54%
Instagram Stories ads generally achieve a click-through rate between 0.33% and 0.54%. This range acts as a benchmark for most industries running campaigns. It tells advertisers what to expect on average before optimizations. Brands that exceed this performance can confidently say their campaigns are above market standard. This statistic provides a foundation for setting realistic goals in advertising strategies.
Story AD Swipe-Up Rate Statistics#2 Instagram Stories Ads CTR About 1.3%
The average click-through rate for Instagram Stories ads can reach around 1.3%. This is notably stronger than the baseline range, showing the impact of effective campaigns. Creative, targeted, and visually compelling ads usually hit this higher level. For marketers, it proves that refining ad quality directly drives better results. It’s a signal that optimization pays off in measurable ways.
Story AD Swipe-Up Rate Statistics#3 Branded Stories Swipe-Up Rate 15%–25%
Branded Stories have the potential to capture swipe-up rates of 15% to 25%. This reflects how audiences engage more when content feels personalized and relevant. The high rate suggests branded Stories build trust that motivates action. Compared to standard CTR ranges, these numbers are exceptionally strong. Brands that invest in creating branded narratives reap significant engagement benefits.
Story AD Swipe-Up Rate Statistics#4 Influencer Story Ads Boost Swipe-Ups By 24%
Campaigns that use influencer-generated Story ads see about a 24% lift in swipe-ups. This underscores the credibility and influence that creators bring. Followers often act on recommendations from people they trust. For advertisers, collaborations with influencers can lead to stronger ROI. This makes influencer marketing an essential complement to paid Story ads.
Story AD Swipe-Up Rate Statistics#5 Snapchat Campaign Swipe-Up Rates Up To 50%
Certain Snapchat campaigns report swipe-up rates reaching as high as 50%. While this is not the average, it demonstrates the platform’s high engagement ceiling. Most industries still see 1% to 2% swipe-ups, making 50% exceptional. This shows that creative, native content can resonate deeply with audiences. It positions Snapchat as a high-potential channel for youth-focused campaigns.
Story AD Swipe-Up Rate Statistics#6 Snapchat Case Study Swipe-Up Rate 2.67%
A real Snapchat campaign showed a 2.67% swipe-up rate from nearly 1.9 million impressions. This outcome was well above the industry’s average benchmark. It demonstrates the importance of audience targeting and high-quality creative. Even modest campaigns can deliver solid ROI if optimized correctly. This case serves as a useful benchmark for marketers testing Snapchat ads.
Story AD Swipe-Up Rate Statistics#7 Instagram Stories Reach 1.2%–5.4%
Stories reach about 1.2% to 5.4% of followers, compared with 9% to 20% for standard posts. This highlights the challenge of visibility when relying only on Stories. However, the users who do see Stories tend to be more engaged. That makes Stories powerful even with lower reach. Brands should balance both posts and Stories to maximize exposure.
Story AD Swipe-Up Rate Statistics#8 Instagram Tap-Forward Rate Around 80%
The tap-forward rate on long Stories hovers near 80%, with 68% occurring on the first frame. This shows how fast users move through Stories if content doesn’t catch their interest. Marketers need to prioritize strong hooks in the opening seconds. Concise and eye-catching visuals help reduce this skipping behavior. The statistic stresses the importance of immediate audience capture.
Story AD Swipe-Up Rate Statistics#9 Instagram Tap-Back Rate Median 4.6%
The median tap-back (replay) rate sits at about 4.6%, with top brands at 6.5%. A replay signals content that captured enough interest to rewatch. Higher replay rates mean stronger storytelling or emotional connection. Brands can study which Stories drive replays to refine their creative. It’s a sign of deep engagement beyond basic impressions.
Story AD Swipe-Up Rate Statistics#10 Instagram Story Completion Rate 50%–70%
Story completion rates average between 50% and 70%. This means that about half of viewers finish ads from start to end. Completion is a critical measure of audience attention span. Strong completion rates show that a narrative kept people watching. It is an indicator of effective storytelling in Stories.
Story AD Swipe-Up Rate Statistics#11 Sports Stories Completion Rate 90%
Sports-related Stories enjoy extremely high completion rates, up to 90%. Fans are more willing to watch to the end when content aligns with their passion. This demonstrates how niche targeting can outperform general ads. Sports brands have a significant advantage in using Stories for engagement. It proves that tailoring content to interests drives strong retention.
Story AD Swipe-Up Rate Statistics#12 Instagram Stories 500 Million Daily Users
Over 500 million users interact with Stories every single day. This positions Stories as one of the largest global ad spaces. For brands, it means guaranteed access to an enormous audience. The widespread adoption confirms Stories’ dominance on Instagram. Such scale makes Stories essential for any long-term content plan.
Story AD Swipe-Up Rate Statistics#13 70% Of Instagram Users Watch Stories Daily
About 70% of all Instagram users watch Stories daily. This proves that Stories are ingrained in user behavior. It ensures ads blend into routines rather than feeling disruptive. For marketers, it’s a reliable way to secure daily impressions. The habit-driven nature of Story viewing makes it an effective advertising channel.
Story AD Swipe-Up Rate Statistics#14 86.6% Of Users Post Stories Regularly
Around 86.6% of users post their own Stories consistently. This reflects the popularity of the format among everyday creators. It also means brands face significant competition for viewer attention. To stand out, brands need creative, high-quality content. The widespread use solidifies Stories as part of digital culture.
Story AD Swipe-Up Rate Statistics#15 36% Of Businesses Use Stories For Promotion
About 36% of businesses currently use Stories to promote their offerings. This shows that while adoption is strong, there’s still room for growth. Brands that haven’t yet embraced Stories risk being left behind. The businesses that do use Stories benefit from higher engagement potential. This figure highlights how Stories are becoming a standard marketing channel.
Story AD Swipe-Up Rate Statistics#16 49% Of Gen Z Use Stories To Discover Products
Nearly half of Gen Z use Stories specifically to find new products. This emphasizes the role of Stories in modern shopping journeys. Younger generations are highly visual and seek discovery through interactive formats. For brands, this makes Stories a must for product awareness. It proves that Stories are a driver of e-commerce exploration.
Story AD Swipe-Up Rate Statistics#17 70% Of Stories Viewed With Sound On
About 70% of Stories are watched with sound enabled. This means audio adds significant value to the format. Marketers should design content that leverages music, narration, or sound effects. Ignoring audio risks underutilizing a key engagement factor. The data makes clear that Stories are both a visual and auditory experience.
Story AD Swipe-Up Rate Statistics#18 Stories Ads Generated $20.03 Billion In 2023
Stories ads contributed more than $20 billion in ad revenue during 2023. This highlights the commercial success of the format for Meta. It proves advertisers see strong ROI from running Stories campaigns. The scale of this revenue makes Stories one of the biggest ad products. Brands should take note of how profitable the format has become.
Story AD Swipe-Up Rate Statistics#19 96% Of U.S. Marketers Plan To Use Stories Ads
An incredible 96% of U.S. marketers plan to advertise through Stories. This shows near-universal trust in the format’s value. It also suggests that competition will only grow stronger. Brands must innovate to stand out in such a crowded environment. The figure validates Stories as a permanent fixture in digital marketing.
Story AD Swipe-Up Rate Statistics#20 Brands Publish 10 Stories Per Month
On average, brands release around 10 Stories monthly. This shows the emphasis businesses place on regular content. Frequent posting helps brands maintain relevance in user feeds. It also reflects the expectation that audiences want ongoing updates. The number demonstrates that consistent activity drives stronger engagement.
A Personal Takeaway On Story Ad Swipe-Up Rate Statistics
Looking at these story ad swipe-up rate statistics, it’s clear that every brand has the potential to make their audience pause, engage, and take action. What stood out most to me is that the best-performing ads are the ones that feel less like ads and more like genuine interactions. It reminds me that even in a fast-paced, swipe-heavy world, people respond to authenticity and relevance. Whether it’s a niche sports story, a creative influencer collab, or even a quick swipe for a pair of socks, it’s those small details that make all the difference. And if there’s one thing these stats prove, it’s that the brands who lean into storytelling and relatability are the ones who will keep winning attention.
SOURCES
https://www.brafton.com/blog/social-media/social-advertising-benchmarks/
https://www.amraandelma.com/top-instagram-stories-statistics/
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