TOP 20 TIKTOK HAUL VIEW COUNT TRENDS 2025

When it comes to discovering the latest fashion trends, TikTok haul view count trends have become an essential part of the platform’s culture. Whether it’s trying on new outfits or unboxing a fresh batch of goodies, TikTok users love sharing their shopping experiences with millions of followers. From cozy socks to high-end fashion pieces, these haul videos give followers an inside look at the clothes, accessories, and styles that are trending. It's not just about the clothes — it's about the excitement of finding new pieces that fit perfectly into your wardrobe. TikTok haul videos continue to captivate audiences worldwide, offering a unique blend of entertainment and style inspiration.

Top 20 TikTok Haul View Count Trends 2025 (Editor’s Choice)

Hashtag/Trend	Brand/Influencer	View Count	Product Categories Featured
#SheinHaul	Shein	Billions	Clothing, Accessories
#TryOnHaul	Influencers	Millions	Clothing
#H&MHaul	H&M	Millions	Clothing, Footwear
#ZaraHaul	Zara	Millions	Clothing
#LuxuryHaul	Luxury Influencers	Millions	Luxury Fashion
#FashionTryOn	Various Influencers	Millions	Clothing, Shoes
#TargetHaul	Target	Millions	Clothing, Home Goods
#ASOSHaul	ASOS	Millions	Clothing
#BoohooHaul	Boohoo	Millions	Clothing, Accessories
#AmazonFashion	Amazon Influencers	Millions	Clothing, Electronics
#UnboxingHaul	Various Influencers	Millions	Clothing, Gadgets
#SummerHaul	Influencers	Millions	Clothing, Swimwear
#EcoFriendlyHaul	Sustainable Brands	Millions	Sustainable Fashion
#TechHaul	Tech Influencers	Millions	Electronics
#DIYHaul	DIY Influencers	Millions	Crafting Supplies
#WinterHaul	Winter Fashion Brands	Millions	Winter Wear
#BackToSchoolHaul	Retail Brands	Millions	Clothing, School Supplies
#PufferJacketHaul	Various Influencers	Millions	Outerwear
#ActivewearHaul	Activewear Brands	Millions	Sportswear
#SweaterWeatherHaul	Various Influencers	Millions	Winter Wear

Top 20 TikTok Haul View Count Trends 2025

TikTok Haul View Count Trends#1 – #SheinHaul

The hashtag #SheinHaul is one of the most successful trends on TikTok, with billions of views accumulated from users showcasing their purchases from Shein. This trend highlights affordable, trendy clothing and accessories, attracting both influencers and regular users. Shein’s marketing strategy capitalizes on the visual appeal of the fashion pieces, encouraging users to create content around their shopping experiences. The large number of views has translated into significant brand awareness for Shein, with a direct correlation between the hashtag’s success and an increase in sales. This trend is especially popular among Gen Z and Millennial audiences, who are drawn to Shein's affordable fashion.

TikTok Haul View Count Trends#2 – #TryOnHaul

The #TryOnHaul trend sees millions of views as TikTok users display their outfits by trying them on for their followers. This format gives viewers an up-close look at how clothing fits, showcasing the versatility of various pieces. The trend often drives higher engagement, as users give real-time feedback and rate the items they try on. While many of the items come from fast-fashion brands, other hauls feature luxury goods, making the trend relevant across various price points. It has become a staple for influencers, especially those focusing on fashion, beauty, and lifestyle.

TikTok Haul View Count Trends#3 – #H&MHaul

The #H&MHaul trend has become synonymous with chic, affordable style, accumulating millions of views on TikTok. H&M, known for its blend of classic pieces and trendy items, has found its place within the TikTok fashion community through user-generated content. Influencers and shoppers alike showcase their H&M finds, often combining the brand’s items with their personal style to create highly relatable content. As the trend continues to grow, it boosts engagement with both the brand and the TikTok community. The hashtag’s popularity can also be linked to H&M's savvy use of influencer marketing and the broad appeal of its seasonal collections.

TikTok Haul View Count Trends#4 – #ZaraHaul

The #ZaraHaul hashtag has consistently garnered millions of views, thanks to Zara’s position in the fashion market as a provider of on-trend, yet timeless pieces. Fashion enthusiasts flock to TikTok to showcase their Zara hauls, often focusing on clothing for both work and casual wear. With its focus on quality and design, Zara’s clothing is perfect for users who want to create sophisticated yet accessible looks. The hashtag is a favorite for those looking to emulate European chic style, and the high engagement with these posts has driven traffic to Zara’s online and physical stores. Zara’s mix of style and versatility makes it a perennial favorite in the TikTok fashion space.

TikTok Haul View Count Trends#5 – #LuxuryHaul

The #LuxuryHaul trend focuses on showcasing high-end fashion, from luxury clothing brands to accessories and designer bags. TikTok users who post about luxury hauls often share their latest high-ticket items, providing detailed insights into luxury fashion. Despite its niche appeal, the hashtag has attracted millions of views, thanks to its aspirational nature and the desire among many users to glimpse the latest luxury trends. Influencers with access to top-tier fashion brands frequently post these hauls, and the content serves as both entertainment and a way to market the luxury goods. This trend is particularly popular in the fashion community for those looking to mix high-end pieces with more affordable items.

TikTok Haul View Count Trends#6 – #FashionTryOn

The #FashionTryOn trend has become a regular feature on TikTok, as users showcase their new clothing purchases by trying them on. Unlike traditional haul videos that simply feature unboxed items, try-on hauls involve wearing the items, giving a more dynamic look at how the clothes fit. The trend often includes detailed reviews, where users discuss fit, comfort, and styling tips. It appeals to a wide demographic, from those looking for casual wear to formal attire, as the variety of content attracts fashion-forward viewers. The trend’s success is also driven by how relatable the content is, as many viewers enjoy seeing how influencers style pieces in their everyday lives.

TikTok Haul View Count Trends#7 – #TargetHaul

The #TargetHaul trend is popular for showcasing affordable, everyday items purchased from the well-known retailer, Target. Known for its wide range of fashion, home goods, and beauty products, Target has become a go-to for TikTok users looking to share their latest finds. These videos often highlight both seasonal collections and everyday essentials, giving viewers insight into budget-friendly yet stylish options. The hashtag’s high view count is partly due to Target’s reputation as a one-stop shop, making it highly relatable for viewers of all ages. Its success has led to numerous creators making Target hauls a regular part of their content.

TikTok Haul View Count Trends#8 – #ASOSHaul

The #ASOSHaul hashtag is widely used by fashion enthusiasts, especially among young adults, who enjoy the convenience and variety that ASOS offers. This trend highlights a wide array of clothing, from casual to formal, making it perfect for those looking to update their wardrobes for various occasions. ASOS, with its quick turnaround and frequent sales, has a loyal following on TikTok, and the haul videos contribute significantly to the platform’s fashion culture. Viewers often trust influencers’ opinions on fit and style, and ASOS’s free returns policy adds to its appeal. The hashtag continues to see growth due to ASOS’s strong e-commerce presence and its frequent promotions on TikTok.

TikTok Haul View Count Trends#9 – #BoohooHaul

The #BoohooHaul trend on TikTok has become one of the go-to tags for young shoppers seeking trendy, affordable fashion. Boohoo’s reputation for fast fashion and constant new releases has made it a staple in the TikTok haul community. Influencers often post these hauls during special collections or seasonal releases, and the trend sees high engagement, with viewers eager to see the latest styles. The hashtag not only promotes Boohoo’s latest collections but also generates buzz around influencer collaborations, driving viewers to their website. The trend reflects the growing demand for affordable, stylish fashion targeted at Gen Z and Millennial audiences.

TikTok Haul View Count Trends#10 – #AmazonFashion

The #AmazonFashion trend has taken TikTok by storm, with influencers showcasing their stylish Amazon purchases. From everyday essentials to trendy items, Amazon has become an unexpected source for fashionable pieces. The hashtag highlights Amazon’s growing fashion section, which features a mix of both high and low-cost options. The convenience of shopping on Amazon, along with its fast delivery, has made the platform popular for fashion lovers looking for quick, affordable solutions. These haul videos demonstrate that high-quality fashion doesn’t always require high-end retail prices, appealing to a broad demographic.

TikTok Haul View Count Trends#11 – #UnboxingHaul

The #UnboxingHaul trend differs slightly from traditional fashion hauls, as it typically involves unpacking a range of products, not just clothing. These videos often feature a variety of items, such as tech gadgets, home goods, or beauty products, alongside fashion pieces. TikTok users enjoy the thrill of watching new products being revealed, and these unboxing videos drive significant traffic to brands, especially when influencers share their unboxing experiences. The trend taps into the popular culture of surprise and discovery, and it works well for companies seeking to generate buzz around new releases. The high engagement with these videos often leads to more collaborations between creators and brands.

TikTok Haul View Count Trends#12 – #SummerHaul

The #SummerHaul trend sees a surge in views during the warmer months, with TikTok users sharing their seasonal fashion finds. This trend features swimwear, sundresses, and light, breezy clothing perfect for summer activities. The hashtag’s success is rooted in the excitement surrounding the summer season, as users prepare for vacations, festivals, and sunny days. These hauls often include a mix of affordable and mid-range brands, making it accessible to a wide range of audiences. Summer haul videos are especially popular for those looking to stay stylish while enjoying outdoor events or beach days.

TikTok Haul View Count Trends#13 – #EcoFriendlyHaul

The #EcoFriendlyHaul trend reflects the growing shift towards sustainable and ethical fashion choices on TikTok. Users showcase clothing from eco-conscious brands that prioritize sustainable materials and ethical production practices. This trend is gaining momentum as consumers become more aware of the environmental impact of fast fashion. Many influencers in the sustainable fashion space encourage their followers to support brands that align with their values, contributing to the increasing popularity of the hashtag. As eco-friendly fashion continues to rise in demand, the hashtag’s views are expected to increase, helping promote greener choices in the fashion industry.

TikTok Haul View Count Trends#14 – #TechHaul

The #TechHaul trend has become increasingly popular as TikTok influencers showcase the latest tech gadgets, from smartphones to gaming equipment and accessories. While fashion hauls often dominate TikTok, the tech haul trend highlights the platform’s growing diversity in content. These videos appeal to tech enthusiasts who enjoy seeing unboxings and reviews of the newest devices. The rise in tech content on TikTok also reflects a broader trend of influencers expanding their focus beyond just fashion. The high engagement of tech haul videos often leads to affiliate marketing opportunities for creators and product partnerships.

TikTok Haul View Count Trends#15 – #DIYHaul

The #DIYHaul trend brings a unique twist to the traditional haul video by showcasing supplies and materials for do-it-yourself projects. Users share their hauls of crafting supplies, tools, and other materials needed for creating personalized, homemade items. This trend is particularly popular among the DIY community, as it allows creators to share their projects and inspire others to start crafting. Whether it's home décor, fashion accessories, or gifts, DIY hauls are perfect for TikTok users looking for creative inspiration. The trend’s popularity has been bolstered by the rise of sustainable and handmade movements, making it a favorite for craft lovers.

TikTok Haul View Count Trends#16 – #WinterHaul

The #WinterHaul trend peaks during colder months, as TikTok users share their winter fashion purchases. This includes cozy sweaters, jackets, boots, and other essential winter wear. The trend has grown in popularity as fashionistas look for stylish yet functional clothing to stay warm during the winter season. The hashtag has seen a rise in views during holiday shopping seasons, with many users sharing their post-Black Friday hauls. Winter hauls also attract brands that promote their latest cold-weather collections, leading to a surge in engagement during the season.

TikTok Haul View Count Trends#17 – #BackToSchoolHaul

The #BackToSchoolHaul trend is one of the most anticipated during the late summer months, as students and parents prepare for the school year ahead. These videos typically feature school uniforms, casual clothing, stationery, and accessories, with influencers often providing style tips and advice. The hashtag is particularly popular among younger audiences, especially those in high school and college, who are looking for fresh wardrobe options. The back-to-school shopping season is a significant retail event, and the trend captures the excitement around preparing for the new school year. As students and parents share their shopping hauls, it also drives traffic to brands catering to the back-to-school market.

TikTok Haul View Count Trends#18 – #PufferJacketHaul

The #PufferJacketHaul trend showcases cozy, oversized jackets that are a staple during the colder months. TikTok users share their latest puffer jacket finds, often pairing them with different winter outfits to demonstrate their versatility. This trend highlights a key fashion item that has gained immense popularity for both comfort and style. Puffer jackets are perfect for layering, and users love showing how they can dress them up or down. The hashtag is a go-to for those looking to stay warm while maintaining a fashionable look.

TikTok Haul View Count Trends#19 – #ActivewearHaul

The #ActivewearHaul trend is centered around showing off the latest workout gear and athleisure clothing. This trend has gained significant traction, particularly with fitness enthusiasts and those embracing a more active lifestyle. TikTok users often share their favorite activewear pieces, from leggings and sports bras to running shoes and workout accessories. With the rise of athleisure, this trend appeals to those who want to look good while working out or running errands. Activewear hauls are popular for their dual purpose, combining comfort and style for everyday wear.

TikTok Haul View Count Trends#20 – #SweaterWeatherHaul

The #SweaterWeatherHaul trend is a seasonal favorite, as TikTok users showcase cozy sweaters and knits perfect for the cooler months. These videos typically highlight new winter wardrobe additions like oversized sweaters, cardigans, and fleece-lined pieces. The hashtag thrives during autumn and early winter, with influencers and regular users sharing their favorite layering pieces. Sweater weather has become synonymous with comfort and style, making it a go-to hashtag for cozy fashion inspiration. This trend continues to attract viewers looking for stylish ways to stay warm as the temperature drops.

The Future of TikTok Haul Trends

As we look ahead, TikTok haul view count trends are only going to get more influential. The platform’s ability to connect influencers, brands, and shoppers has created an ecosystem where fashion and creativity collide. What started as simple try-on videos has now transformed into a full-fledged shopping experience for millions of users. From affordable finds to luxury purchases, TikTok is shaping how we discover and shop for fashion in exciting new ways. As these trends continue to evolve, one thing is clear: TikTok will remain at the forefront of fashion inspiration, bringing fresh, relatable content to users everywhere.

SOURCES

https://www.tiktok.com/tag/sheinhaul?lang=en

https://www.tiktok.com/discover/try-on-haul-talking

https://www.tiktok.com/@tonya_channel/video/7526602685517155606

https://www.tiktok.com/@kylie.dickson/video/7533162009311890718

https://www.tiktok.com/@cmhurley01/video/7538530520162946318

https://www.tiktok.com/discover/asos-haul?lang=en

https://www.rouge-media.com/blog/which-fashion-brands-are-owning-the-haul-trend/

https://www.voguebusiness.com/fashion/gen-z-loves-shopping-hauls-can-they-ever-be-sustainable

https://www.voguebusiness.com/fashion/tiktok-unboxing-luxury-fashions-low-cost-marketing-tool

https://www.tiktok.com/@digitalcourt/video/7510381040641314078

https://www.tiktok.com/discover/massive-try-on-haul