The underwear market has evolved into a dynamic and multi-billion-dollar industry, driven by changing consumer preferences, technological advancements, and an increasing emphasis on sustainability. What was once considered a basic necessity has transformed into a fashion-forward, innovation-driven segment with opportunities for brands to cater to diverse needs. As we step into 2025, the global underwear landscape reflects a fascinating mix of tradition and modernity, from the enduring appeal of cotton to the rise of sustainable fabrics and e-commerce.
This article explores the top 10 most compelling statistics shaping the underwear market in 2025, providing insights into what consumers are buying, where the market is headed, and how businesses can stay competitive. Whether you're a brand looking to capture new market share or a consumer curious about trends, these statistics offer a glimpse into the industry's future and the opportunities it presents. From market growth and e-commerce dominance to the push for eco-friendly products, the data reveals a vibrant and rapidly changing sector that’s reshaping the way we think about underwear.
Underwear Statistics 2025 (Editor's Choice)
The global underwear market is poised for significant growth in 2025, driven by increasing consumer demand for comfort, functionality, and sustainability. Here are the top 10 underwear statistics for 2025:
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Global Market Size: The worldwide underwear market is projected to reach approximately USD 79.5 billion in 2024, with expectations to grow at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
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Men's Underwear Market Growth: The men's underwear segment is anticipated to expand at a CAGR of 5.6% between 2025 and 2035, increasing from USD 39.1 billion in 2024 to USD 71.2 billion by 2035.
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Women's Underwear Market Expansion: The women's underwear market is expected to experience substantial growth, with revenue projections indicating a significant increase by 2031.
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E-commerce Sales: Online sales channels are becoming increasingly significant, with e-commerce accounting for 35% of total men's underwear sales in 2024, driven by consumer preferences for convenience and variety.
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Sustainable Underwear Demand: There is a growing consumer shift towards sustainable and eco-friendly underwear options, with the market for such products expanding by 20% annually.
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Per Capita Revenue: In 2025, the global per capita revenue in the men's nightwear and underwear market is projected to be USD 2.28, reflecting steady consumer spending in this category.
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Regional Market Leaders: North America is expected to dominate the men's underwear market, contributing 35% to the total market revenue in 2024, followed by Europe and the Asia-Pacific regions.
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Product Preferences: Among men's underwear styles, boxer briefs are projected to hold the largest market share, accounting for 40% of global sales in 2024, due to their combined comfort and support.
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Material Trends: Cotton remains the preferred fabric for men's underwear, holding over 45% of the market share in 2024, while materials like modal and microfiber are gaining popularity for their comfort and durability.
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Volume Growth: The global men's nightwear and underwear market volume is expected to reach 2.8 billion pieces by 2029, with an annual growth rate of 0.9% projected for 2026.

Underwear Statistics 2025 and Future Implications
Underwear Statistics 2025 #1. Global Market Size
The global underwear market is projected to reach $79.5 billion by 2024, growing at a CAGR of 8.00% through 2031. This growth reflects increasing consumer demand for functional and stylish undergarments that cater to diverse needs, including sustainability and inclusivity. Brands that invest in innovation and adopt sustainable practices are likely to capture significant market share. The rise of e-commerce and direct-to-consumer models is expected to play a crucial role in this expansion, offering convenience and personalization to consumers worldwide. Companies failing to adapt to these trends may risk losing relevance in an increasingly competitive marketplace.
Underwear Statistics 2025 #2. Men's Underwear Market Growth
The men’s underwear segment is expected to grow from $39.1 billion in 2024 to $71.2 billion by 2035, marking a significant CAGR of 5.6%. This growth suggests that men are prioritizing comfort and style more than ever before, challenging the stereotype of minimal interest in fashion. Innovations in materials, such as moisture-wicking and anti-odor fabrics, are likely to drive further consumer interest. Additionally, the rising popularity of subscription-based underwear services hints at a shift toward convenience and brand loyalty. As the market expands, brands that offer diverse styles and premium features are well-positioned to thrive.
Underwear Statistics 2025 #3. Women's Underwear Market Expansion
The women’s underwear market is poised for substantial growth, with an emphasis on functional, aesthetically pleasing, and inclusive designs. The rise of athleisure and body-positive movements has pushed brands to rethink traditional offerings, emphasizing comfort without sacrificing style. Additionally, women’s preferences for sustainable materials like organic cotton and bamboo are reshaping industry standards. The market's focus on inclusivity and size diversity will likely play a pivotal role in retaining customer loyalty. Brands tapping into these trends will be better equipped to cater to evolving consumer preferences.
Underwear Statistics 2025 #4. E-commerce Sales
E-commerce now accounts for 35% of men’s underwear sales, showcasing the increasing preference for online shopping due to convenience and variety. Online platforms provide a seamless experience with detailed product descriptions, reviews, and return policies, encouraging customers to explore new brands. The role of influencers and digital marketing in driving e-commerce sales will only grow in importance, making it vital for brands to establish a strong online presence. Moreover, AI-driven personalization and subscription-based models are expected to further transform the customer experience. Companies that lag in embracing digital innovation may struggle to compete.
Underwear Statistics 2025 #5. Sustainable Underwear Demand
Sustainable underwear products are growing by 20% annually, driven by consumer awareness of environmental issues. This trend indicates a shift from fast fashion to durable, eco-friendly alternatives. Consumers are increasingly willing to pay a premium for products made from organic and recycled materials, presenting opportunities for brands to invest in sustainable practices. Certifications such as GOTS (Global Organic Textile Standard) and Fair Trade will likely become deciding factors for many shoppers. As this market grows, brands that fail to prioritize sustainability risk alienating environmentally conscious consumers.

Underwear Statistics 2025 #6. Per Capita Revenue
In 2025, the global per capita revenue in the men’s nightwear and underwear market is expected to reach $2.28, reflecting steady demand. This consistency indicates that underwear remains a staple purchase despite economic fluctuations. It also highlights opportunities for brands to explore premium and luxury segments, particularly in developed markets where consumers are willing to spend more on high-quality products. Economic challenges in emerging markets may shift focus toward affordable options, creating a dual-market dynamic. Brands that cater to both affordability and quality will be best positioned to capture global market share.
Underwear Statistics 2025 #7. Regional Market Leaders
North America is set to dominate the men’s underwear market, contributing 35% of global revenue in 2024, with Europe and Asia-Pacific following closely. This regional dominance underscores the importance of cultural preferences and purchasing power in shaping market trends. For example, North American consumers prioritize comfort and functionality, while European markets value style and sustainability. Asia-Pacific markets, driven by urbanization and rising disposable incomes, present significant growth potential. Brands that tailor their strategies to regional preferences will likely outperform competitors in these key markets.
Underwear Statistics 2025 #8. Product Preferences
Boxer briefs are expected to account for 40% of global men’s underwear sales in 2024 due to their balance of comfort and support. This preference highlights a consumer shift toward versatile styles that cater to both daily wear and active lifestyles. Innovations in design, such as seamless construction and advanced fabrics, will likely fuel further growth in this category. Additionally, the popularity of boxer briefs across age groups makes them a cornerstone of the men’s underwear market. Brands that diversify within this segment, offering colors and patterns alongside functionality, are likely to see increased consumer interest.
Underwear Statistics 2025 #9. Material Trends
Cotton remains the leading fabric choice for men’s underwear, holding over 45% of the market share in 2024, with materials like modal and microfiber gaining traction. This trend reflects a consumer preference for breathable and durable fabrics that enhance comfort. However, as demand for sustainable materials grows, brands may need to incorporate organic cotton and other eco-friendly options to stay competitive. Advanced textiles offering benefits like moisture-wicking and anti-microbial properties will also continue to attract health-conscious buyers. Balancing innovation with sustainability will be key to maintaining market relevance.
Underwear Statistics 2025 #10. Volume Growth
The global men’s nightwear and underwear market volume is expected to reach 2.8 billion pieces by 2029, growing at an annual rate of 0.9% from 2026. This steady growth highlights consistent demand for essential items, driven by population growth and urbanization. However, the slower pace of volume growth compared to revenue growth suggests a rising interest in premium products. Brands focusing on quality over quantity, emphasizing durability and innovative features, will benefit from this trend. Moreover, as global awareness of sustainability increases, reducing waste through durable and recyclable products will become a critical focus for the industry.
Conclusion: The Future of the Underwear Market – Innovation and Opportunity
The underwear market in 2025 is a testament to how consumer demands, technological advancements, and sustainability initiatives can shape an industry. As we’ve seen from these statistics, the market is not just growing—it’s evolving to meet the diverse preferences of today’s buyers. From the rise of eco-friendly fabrics and premium designs to the increasing dominance of e-commerce and subscription models, the underwear industry is adapting to deliver both style and functionality.
For brands, the future holds tremendous opportunities. Embracing sustainability, leveraging digital channels, and focusing on innovation will be essential to staying ahead in this competitive space. Meanwhile, consumers can look forward to products that offer greater comfort, versatility, and personalization, reflecting the changing priorities of modern life.
As this market continues to expand, it’s clear that underwear is no longer just a wardrobe basic—it’s a canvas for creativity, self-expression, and innovation. By staying attuned to these trends and insights, brands and consumers alike can navigate this exciting landscape with confidence and style.
Sources:
- https://www.cognitivemarketresearch.com/underwear-market-report
- https://www.metatechinsights.com/industry-insights/mens-underwear-market-1306
- https://www.cognitivemarketresearch.com/women-underwear-market-report
- https://virtuemarketresearch.com/report/mens-underwear-market
- https://virtuemarketresearch.com/report/mens-underwear-market
- https://www.statista.com/outlook/cmo/apparel/men-s-apparel/night-underwear/worldwide
- https://www.statista.com/outlook/cmo/apparel/men-s-apparel/night-underwear/worldwide