TOP 20 VOICE SHOPPING IN FASHION STATISTICS 2025

When I first started looking into voice shopping in fashion statistics, I didn’t expect to find such a fascinating mix of technology, style, and convenience. It’s amazing to see how speaking a few words into a device can lead to buying your next jacket, dress, or even a pair of quirky socks without lifting a finger. Voice assistants have gone from being a novelty to becoming a serious player in the way we shop for clothes. The data shows that this isn’t just a passing trend—it’s a complete shift in how consumers discover, choose, and purchase fashion. As I explored these numbers, I realized they tell a story of a future where shopping is faster, more personal, and surprisingly fun.

 

Top 20 Voice Shopping In Fashion Statistics 2025 (Editor’s Choice)

Top 20 Voice Shopping In Fashion Statistics 2025 

Voice Shopping In Fashion Statistics #1 $81.8 Billion Spent Via Voice Shopping Worldwide

In 2025, voice shopping is projected to reach an impressive $81.8 billion in global sales, showing how quickly consumers are adopting this technology. The convenience of speaking to a device to place an order is reshaping e-commerce, particularly in fashion where quick purchasing decisions matter. This growth reflects not just interest, but trust in AI-driven shopping systems. Fashion brands that adapt early are more likely to capture a share of this expanding market. As the trend continues, this figure could increase substantially over the next few years.

 

Voice Shopping In Fashion Statistics #2 Voice Commerce Market: $116.8B (2024) → $150.3B (2025); Projected $395.5B By 2029

The voice commerce market is on a steep upward trajectory, growing from $116.8 billion in 2024 to $150.3 billion in 2025. Projections indicate it could nearly triple by 2029, reaching $395.5 billion. Fashion retailers are increasingly integrating voice-enabled tools to stay competitive in this rapidly expanding market. This explosive growth is driven by the convenience and personalization voice tech offers shoppers. The market’s scale signals that voice shopping is not just a passing trend but a long-term retail evolution.

 

 

Voice Shopping In Fashion Statistics #3 Voice Purchases Grew From $4.6B (2021) To Nearly $20B

In just two years, voice purchases have grown from $4.6 billion in 2021 to almost $20 billion in 2023. This dramatic rise shows consumers are becoming more confident in using voice assistants for actual transactions. In fashion, where speed and style recommendations are key, this method offers unmatched ease. Retailers benefit from faster decision-making and impulse buys. If this growth continues, fashion could see even higher adoption rates than other retail categories.

 

Voice Shopping In Fashion Statistics #4 Voice-Enabled E-Commerce Market $151.4B; 22% Purchase, 17% Reorder

The voice-enabled e-commerce market has reached $151.4 billion, with 22% of users making purchases and 17% using voice to reorder products. This shows that voice technology is not only helping acquire new customers but also retaining them through reorders. For fashion, this could mean higher repeat sales for popular items. Shoppers enjoy the simplicity of reordering favorite clothing or accessories with a quick command. Brands can leverage this for subscription-based or seasonal collections.

 

 

Voice Shopping In Fashion Statistics #5 8.4B Active Voice Assistant Devices (2024); Projected 16.8B By 2028

In 2024, there are 8.4 billion active voice assistant devices globally, a number expected to double by 2028. This surge in devices means voice shopping accessibility will be at an all-time high. Fashion brands can integrate with these platforms to reach customers anytime, anywhere. The increase in device penetration also means more markets will adopt voice-based purchasing. This trend ensures that voice shopping will become an everyday habit for many consumers.

 

Voice Shopping In Fashion Statistics #6 20.5% Of Internet Users Worldwide Used Voice Search

Over one-fifth of internet users globally now use voice search. This growing habit is shaping how consumers discover and buy products, including fashion items. Voice search simplifies product discovery, particularly when shoppers are on the go. Brands optimizing for voice search can gain a competitive advantage in visibility. As more people use voice for searches, the potential for voice-driven sales will grow.

 

 

Voice Shopping In Fashion Statistics #7 153.5M U.S. Voice Assistant Users; 86.5M Siri Users

The U.S. has 153.5 million voice assistant users, with 86.5 million of them using Siri. This large user base offers an immense opportunity for fashion retailers to integrate with popular assistants. Voice platforms like Siri could become a primary channel for fashion product searches and purchases. Brands that optimize for these ecosystems stand to gain a loyal, tech-savvy audience. The widespread adoption also indicates that voice shopping will become a standard retail feature in the near future.

 

Voice Shopping In Fashion Statistics #8 38.8M Americans Use Smart Speakers For Shopping-Related Tasks

Nearly 39 million Americans use smart speakers for shopping activities, showing that the technology is deeply embedded in daily life. Fashion purchases are increasingly made through voice commands on these devices. The ability to browse, compare, and order without lifting a finger offers unmatched convenience. For retailers, this opens new possibilities for marketing and promotions. As adoption rises, smart speakers will play a bigger role in impulse and planned fashion purchases alike.

 

Voice Shopping In Fashion Statistics #9 22% Of Voice-Shopping Consumers Complete Purchases Via Voice

A striking 22% of voice-shopping users follow through to complete a purchase entirely via voice commands. This conversion rate shows a high level of trust in voice-based transactions. In the fashion industry, this could lead to more streamlined shopping journeys. Customers who begin their search with voice are increasingly willing to finish the process without switching devices. Retailers who make the voice shopping process seamless will benefit from these committed buyers.

 

Voice Shopping In Fashion Statistics #10 26% Of Voice Assistant Users Made A Purchase Via Voice Search

More than a quarter of voice assistant users have completed a purchase directly from a voice search. This figure shows that voice interaction is moving beyond simple inquiries to actual sales. Fashion brands can harness this by providing rich, voice-optimized product descriptions. Shoppers who use voice search tend to value speed and convenience, making them ideal for fast-moving fashion trends. This segment is expected to grow as more people trust voice assistants for purchasing.

 

Voice Shopping In Fashion Statistics #11 Voice Users Are 33% More Likely To Make Online Purchase Recently

Voice assistant users are 33% more likely than average to have made an online purchase in the past week. This heightened activity shows they are engaged and ready to buy. In fashion, where trends change quickly, this demographic is a valuable target. Their willingness to shop frequently aligns well with seasonal and limited-edition drops. Retailers should focus on voice integration to tap into this high-conversion group.

 

Voice Shopping In Fashion Statistics #12 51% Use Voice To Research Products Before Buying

Over half of voice users rely on the technology to research products before making a purchase. This means voice assistants play a major role in the early stages of the shopping journey. For fashion, it could involve style comparisons, brand reviews, or checking stock availability. Brands that provide detailed, voice-friendly product information can influence purchase decisions early. This reinforces the importance of voice SEO in fashion e-commerce strategies.

 

Voice Shopping In Fashion Statistics #13 32% Search Via Voice For Nearby Clothing Stores

Nearly a third of voice users search for nearby clothing stores, highlighting the local commerce potential of voice technology. This is a golden opportunity for brick-and-mortar fashion retailers to attract nearby shoppers. By optimizing local listings for voice search, brands can increase foot traffic. Combining local search with targeted promotions could yield even better results. Voice search bridges the gap between online interest and in-store visits.

 

Voice Shopping In Fashion Statistics #14 27% Visit Business Websites After Finding Via Voice

Once a business is discovered via voice, 27% of users visit the website. This makes voice search a valuable traffic driver for fashion e-commerce sites. A well-optimized landing page can convert these visitors into paying customers. Retailers can use this behavior to create voice-specific marketing funnels. The link between voice discovery and site visits highlights the importance of having voice-compatible content.

 

 

Voice Shopping In Fashion Statistics #15 58% Learn About Local Businesses Via Voice; 32% Make Purchases

More than half of voice search users learn about local businesses through their devices, and nearly a third make purchases afterward. For local fashion boutiques, this could mean significant sales opportunities. Voice search acts as both a discovery and conversion tool. Retailers who focus on accurate and detailed voice listings will benefit most. This stat underscores the dual online-offline impact of voice technology.

 

Voice Shopping In Fashion Statistics #16 74% Have Completed Part Of A Retail Buying Process Via Voice AI

A remarkable 74% of voice AI users have completed at least part of the buying process using the technology. This shows its versatility in supporting everything from product discovery to checkout. Fashion brands can integrate voice at multiple touchpoints to enhance customer experience. Voice-assisted shopping could become a standard feature of digital retail platforms. This statistic proves that voice AI has moved beyond novelty into mainstream retail.

 

Voice Shopping In Fashion Statistics #17 89.2% Of Voice Assistant Users Use Smartphones For Interaction

Almost 90% of voice assistant users engage through their smartphones. This presents a massive mobile-first opportunity for fashion retailers. Voice shopping via mobile can combine app experiences with AI voice commands for smooth transactions. Brands can use push notifications and voice-activated offers to drive sales. The mobile integration of voice assistants ensures that fashion purchases can happen anywhere, anytime.

 

Voice Shopping In Fashion Statistics #18 71% Prefer Voice Search Over Typing

A large majority—71%—prefer voice search over manually typing their queries. This shows that convenience is a major factor in user behavior. In fashion, where shoppers often browse visually in addition to searching, voice can complement product discovery. Retailers who offer voice search alongside image browsing can create a seamless experience. As voice search becomes the norm, typing may become the secondary option.

 

Voice Shopping In Fashion Statistics #19 60% Of U.S. Online Consumers Have Purchased Via Smart Home Assistants

Six in ten U.S. online shoppers have made a purchase using smart home assistants. This indicates the strong role of in-home devices in driving e-commerce sales. Fashion products, especially everyday wear and accessories, are ideal for these quick orders. Brands can partner with smart home platforms to make purchasing even simpler. This adoption suggests that smart home voice shopping will keep growing in influence.

 

Voice Shopping In Fashion Statistics #20 76% (Ages 18–34) & 64% (Ages 35–54) Use Voice To Find Local Businesses

Younger demographics are leading the way, with 76% of those aged 18–34 using voice to find local businesses, compared to 64% of those aged 35–54. Fashion retailers can use this insight to tailor campaigns by age group. Younger shoppers may be more receptive to limited-time offers and digital integration. Older shoppers might prefer voice-assisted services that simplify purchasing. Both segments show significant adoption, making voice a universal tool in retail marketing.

 

The Future Of Fashion Is Just A Conversation Away

Looking at these voice shopping in fashion statistics, it’s clear that we’re entering an era where our voices hold the keys to our wardrobes. The convenience and speed of telling a device what we want—whether it’s a new sweater for winter or a statement dress for a night out—removes so many barriers in the buying process. Brands that embrace this shift now will find themselves ahead in building stronger, more responsive connections with customers. For shoppers, it’s a world where browsing and buying happens naturally, almost like chatting with a friend. As technology continues to evolve, voice shopping will no longer be the future of fashion—it will simply be the way we shop.

 

SOURCES

https://capitaloneshopping.com/research/voice-shopping-statistics/
https://www.thebusinessresearchcompany.com/report/voice-commerce-global-market-report
https://commercetools.com/blog/the-state-of-voice-commerce
https://www.sellerscommerce.com/blog/mobile-commerce-statistics
https://www.amraandelma.com/ai-voice-assistant-purchase-stats/
https://electroiq.com/stats/voice-commerce-statistics/