App Store Statistics 2025
The mobile app industry has become a cornerstone of modern technology, driving innovation, convenience, and connectivity across the globe. With billions of users depending on mobile apps for communication, entertainment, shopping, and productivity, app stores have become essential platforms for businesses and developers. As of 2025, the app economy continues to grow exponentially, making app store statistics critical for understanding market trends, user behavior, and growth opportunities. Insights derived from these statistics can empower developers, marketers, and business leaders to craft strategies that maximize visibility and downloads while enhancing user experience.
20 Top Relevant App Store Statistics for 2025 (Editor's Choice)
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Total Number of Apps on the Apple App Store: The Apple App Store offers 1,889,239 apps.
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Total Number of Apps on the Google Play Store: The Google Play Store offers 2.87 million apps.
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Average Number of Apps Used Daily by Smartphone Owners: The average smartphone owner uses 10 apps per day.
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Average Number of Apps Used Monthly by Smartphone Owners: The average smartphone owner uses 30 apps each month.
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Percentage of Millennials Who Open an App 50+ Times Per Day: 21% of Millennials open an app 50+ times per day.
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Percentage of People Who Open an App 11+ Times Per Day: 49% of people open an app 11+ times each day.
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Global Mobile App Revenue in 2024: Mobile apps generated over $935 billion in revenue in 2024.
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Projected Global Mobile App Revenue by 2026: Mobile apps are forecasted to generate over $522 billion in earnings by 2026.
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Percentage of US Digital Media Time Spent on Mobile Apps: 70% of all US digital media time comes from mobile apps.
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Average Daily Time Spent on Mobile Devices by Users: A median smartphone user uses their device for 3 hours and 10 minutes every day.
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Average Daily Time Spent on Apps by Users: Around 2 hours and 51 minutes are spent on apps, which make up almost 90% of usage.
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Average Number of Apps Installed on Smartphones: The research indicates that there are more than 80 apps installed on the average smartphone.
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Percentage of Installed Apps Used Monthly: On average, a person uses 9 mobile apps per day and 30 apps per month.
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Percentage of Downloaded Apps Used Only Once: 25% of the downloaded apps are used once and then never used again.
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Average 30-Day Retention Rate of Mobile Apps: The average 30-day Retention Rate of mobile apps is about 42%.
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Average 90-Day Retention Rate of Mobile Apps: The average 90-day Retention Rate of mobile apps is about 25%.
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Percentage of Apps on the Apple App Store That Are Free: There are 1,800,620 free apps on the Apple App Store, accounting for 95.37% of total apps.
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Percentage of Apps on the Apple App Store That Are Paid: There are 87,500 paid apps on the Apple App Store, accounting for 4.63% of total apps.
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Average Price of Paid iOS Apps: The average price of paid iOS apps is $0.79.
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Average Price of Paid iOS Games: The average price of paid iOS games is $0.47.
More Detailed Analysis of App Store Statistics
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Total Number of Apps on the Apple App Store: The Apple App Store offers 1,889,239 apps.
The Apple App Store's vast selection of nearly 1.9 million apps underscores its role as a leading platform for mobile applications. This extensive library caters to diverse user needs, from productivity tools to entertainment and education. For developers, this abundance signifies both opportunity and competition. Standing out in such a crowded marketplace requires innovative features, exceptional user experience, and strategic marketing. As the number of apps continues to grow, users may benefit from enhanced app discovery tools and personalized recommendations to navigate the expansive selection effectively.
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Total Number of Apps on the Google Play Store: The Google Play Store offers 2.87 million apps.
With approximately 2 million apps available, the Google Play Store remains the largest platform for mobile applications globally. This vast selection caters to Android’s extensive user base, which spans various demographics and geographies. For developers, the high number of apps emphasizes the importance of creating unique, high-quality products to gain visibility. Google’s Play Store policies and its integration with tools like Firebase offer developers resources to optimize app performance and user retention. However, with intense competition, app marketers must leverage ASO (App Store Optimization) and paid promotions to secure downloads and user engagement.
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Average Number of Apps Used Daily by Smartphone Owners: The average smartphone owner uses 10 apps per day.
Smartphone users frequently rely on apps for a variety of activities, such as communication, social networking, productivity, and entertainment. The statistic that users engage with 10 apps daily highlights the growing dependency on digital tools for everyday tasks. Developers and marketers can capitalize on this trend by creating apps that integrate seamlessly into users' daily routines, offering value through convenience and functionality. Personalized push notifications and engaging content can help apps become part of this daily cycle.
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Average Number of Apps Used Monthly by Smartphone Owners: The average smartphone owner uses 30 apps each month.
The monthly usage of 30 apps demonstrates users' willingness to explore and engage with a variety of apps beyond their core daily favorites. This statistic presents opportunities for developers to reach users in niches like fitness, education, or hobbies. The challenge lies in maintaining engagement, as users tend to churn if an app fails to deliver ongoing value. Monthly active user (MAU) metrics can help developers assess the effectiveness of their strategies to retain users over time.
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Percentage of Millennials Who Open an App 50+ Times Per Day: 21% of Millennials open an app 50+ times per day.
This high engagement among Millennials reflects the importance of apps in their lifestyles. Social media, messaging, and gaming apps are likely driving this frequency of use. Developers targeting this demographic should focus on creating highly interactive and addictive experiences. Features like gamification, rewards, and personalized content can encourage repeated engagement. Brands targeting Millennials must also ensure their apps are optimized for speed and usability, as this group values seamless experiences.
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Percentage of People Who Open an App 11+ Times Per Day: 49% of people open an app 11+ times each day.
Nearly half of all users open apps over 11 times daily, highlighting the centrality of apps in modern digital life. For businesses, this underscores the importance of mobile as a key channel for reaching audiences. High engagement offers opportunities for in-app advertising, loyalty programs, and personalized content delivery. Developers must ensure their apps load quickly and provide a bug-free experience to capitalize on such frequent usage.
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Global Mobile App Revenue in 2024: Mobile apps generated over $935 billion in revenue in 2024.
Mobile app revenue reaching $935 billion illustrates the immense financial potential of the app economy. This growth is driven by in-app purchases, subscriptions, advertising, and paid downloads. Developers must focus on monetization strategies that align with user preferences, such as offering freemium models or exclusive content through subscriptions. The rise of mobile gaming and productivity apps has significantly contributed to this revenue, indicating promising opportunities in these segments.
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Projected Global Mobile App Revenue by 2026: Mobile apps are forecasted to generate over $522 billion in earnings by 2026.
With revenues projected to surpass $522 billion by 2026, the app industry shows no signs of slowing down. This forecast highlights the need for innovation and differentiation in the increasingly competitive market. Emerging technologies like AR/VR, AI, and blockchain are likely to shape the next generation of apps, creating new revenue streams. Developers should also focus on expanding into emerging markets, where smartphone penetration continues to rise.
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Percentage of US Digital Media Time Spent on Mobile Apps: 70% of all US digital media time comes from mobile apps.
This statistic underscores the dominance of mobile apps as the primary channel for digital consumption in the U.S. Developers and advertisers must prioritize mobile-first strategies to engage audiences effectively. Optimizing apps for various devices and leveraging mobile analytics can help businesses understand user behavior and refine their offerings.
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Average Daily Time Spent on Mobile Devices by Users: A median smartphone user uses their device for 3 hours and 10 minutes every day.
The average daily time spent on mobile devices emphasizes the role of smartphones as an indispensable tool in users' lives. Apps must offer value and engagement to capture a share of this time. Developers can use features like dark mode, offline capabilities, and seamless cross-device integration to enhance the user experience.
- Average Daily Time Spent on Apps by Users: Around 2 hours and 51 minutes are spent on apps, which make up almost 90% of usage. This statistic highlights the dominance of apps over mobile web browsers, emphasizing the importance of building user-friendly, feature-rich apps. Businesses should focus on creating seamless user experiences to capture this engagement. For app developers, this means prioritizing intuitive designs, fast load times, and consistent updates to maintain relevance. Monetization strategies like in-app ads and subscriptions should be carefully implemented to avoid disrupting the user experience.
- Average Number of Apps Installed on Smartphones: The research indicates that there are more than 80 apps installed on the average smartphone.
While users have numerous apps installed, only a fraction are actively used. Developers must focus on creating apps that stand out by solving specific problems or providing unique features. Strategic onboarding and effective marketing campaigns can also help increase the likelihood of their app becoming one of the active apps in a user’s rotation.
- Percentage of Installed Apps Used Monthly: On average, a person uses 9 mobile apps per day and 30 apps per month.
The disparity between the number of installed apps and those actively used suggests that users value functionality and relevance. Apps that fail to deliver on these aspects risk being abandoned. Developers must analyze user behavior through analytics tools to continuously improve their app and retain users. Features like personalized recommendations, regular updates, and exclusive content can boost monthly engagement.
- Percentage of Downloaded Apps Used Only Once: 25% of the downloaded apps are used once and then never used again.
The high percentage of single-use apps highlights the critical importance of a strong first impression. Developers must focus on creating engaging onboarding experiences and showcasing their app’s value immediately. Providing tutorials, offering incentives, and making the user interface intuitive can help reduce churn and encourage repeat usage.
- Average 30-Day Retention Rate of Mobile Apps: The average 30-day retention rate of mobile apps is about 42%.
A 42% retention rate within the first 30 days indicates that nearly half of users continue to engage with an app after the initial download. To maintain or improve this rate, developers must prioritize user engagement strategies such as push notifications, loyalty rewards, and gamification. Regular updates and bug fixes are also essential to retain users and keep them engaged over time.
- Average 90-Day Retention Rate of Mobile Apps: The average 90-day retention rate of mobile apps is about 25%.
The steep drop in retention by the 90-day mark reflects the challenge of maintaining user interest over the long term. Apps that fail to provide ongoing value or differentiate themselves from competitors risk losing users. Strategies such as content updates, seasonal campaigns, and personalized user experiences can help sustain engagement over time.
- Percentage of Apps on the Apple App Store That Are Free: There are 1,800,620 free apps on the Apple App Store, accounting for 95.37% of total apps.
The prevalence of free apps underscores the dominance of the freemium model. Developers can leverage this by offering basic functionality for free while monetizing through in-app purchases or subscriptions for premium features. Ensuring a balance between free and paid offerings is crucial to attract and retain users while maximizing revenue.
- Percentage of Apps on the Apple App Store That Are Paid: There are 87,500 paid apps on the Apple App Store, accounting for 4.63% of total apps.
Paid apps represent a smaller portion of the App Store, reflecting the challenges of convincing users to pay upfront. Developers of paid apps must focus on delivering clear value propositions, leveraging reviews, and offering free trials to attract users. This model is often more successful in niches such as professional tools and high-quality games.
- Average Price of Paid iOS Apps: The average price of paid iOS apps is $0.79.
With a relatively low average price, paid apps must achieve high volumes of downloads to be profitable. Developers should carefully consider their pricing strategies, balancing affordability with perceived value. Marketing efforts, such as influencer endorsements and targeted ads, can help paid apps reach their intended audience.
- Average Price of Paid iOS Games: The average price of paid iOS games is $0.47.
Paid games, being among the most affordable app categories, face stiff competition from free-to-play games. Developers must create compelling narratives and immersive experiences to justify even minimal costs. Incorporating social sharing features and regular content updates can help maintain user interest and drive organic growth.
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