Gen Z Shopping Statistics 2025

Generation Z, the cohort born between 1997 and 2012, is redefining how the world shops. Known for their digital savviness, ethical values, and unique preferences, this generation wields immense purchasing power and influences industries far beyond their years. As we head into 2025, their shopping behaviors provide a glimpse into the future of retail, from the dominance of social commerce to the growing demand for sustainability. In this post, we’ll explore 10 key Gen Z shopping statistics that highlight their impact and what they mean for businesses aiming to stay ahead in a rapidly changing market.

Gen Z Shopping Statistics 2025 (Editor's Choice)

1. Digital Dominance: By 2025, Gen Z is projected to surpass Gen X in the number of U.S. digital buyers, reflecting their status as digital natives who expect seamless online shopping experiences.
2. Social Media Influence: Approximately 58% of Gen Z have purchased items they discovered on social media platforms, underscoring the significant role of social channels in their purchasing decisions.
3. Sustainability Matters: Over half of Gen Z consumers prefer to buy from eco-friendly and socially responsible brands, indicating a strong inclination towards sustainability in their shopping choices.
4. Second-Hand Shopping: A growing trend among Gen Z is the preference for second-hand items, with 80% having purchased pre-owned goods online in the past year, driven by both economic and environmental considerations.
5. Buy Now, Pay Later (BNPL) Adoption: In 2022, 55.1% of Gen Z utilized BNPL services, a figure expected to rise to 59% by 2026, highlighting their comfort with alternative payment methods.
6. In-Store Experience Preferences: While digital-savvy, 39% of Gen Z shoppers value the immediacy of obtaining products in-store, and 58.8% prefer to feel and try products before purchasing, emphasizing the continued importance of physical retail experiences.
7. Brand Loyalty Factors: Good discounts and sales are pivotal, with 68.7% of Gen Z citing them as reasons to repurchase from the same brand, indicating price sensitivity and the importance of value in their shopping behavior.
8. Influence on Family Purchases: Over 70% of Gen Zers influence their family's purchasing decisions on food and household products, showcasing their significant role in household consumption choices.
9. Workforce Representation: By 2025, Gen Z is expected to comprise 27% of the global workforce, increasing their economic influence and purchasing power.
10. Health and Wellness Prioritization: Gen Z shows a strong preference for health and wellness products, with a notable inclination towards organic and wellness-focused items, influencing market trends in these sectors.

Gen Z Shopping Statistics 2025 and Future Implications

Gen Z Shopping Statistics #1: Digital Dominance:

By 2025, Gen Z is expected to outnumber Gen X in digital shopping, making them the largest group of U.S. online buyers. This shift highlights their demand for seamless, tech-driven shopping experiences. Retailers must prioritize intuitive websites, mobile apps, and AI-driven personalization to capture this audience. As digital dominance grows, brands investing in cutting-edge e-commerce platforms will stay ahead of the curve.

Gen Z Shopping Statistics #2: Social Media Influence:

Approximately 58% of Gen Z makes purchases based on social media discoveries, illustrating the power of platforms like Instagram and TikTok. This trend signifies the growing importance of influencer marketing and user-generated content in shaping purchasing decisions. Companies must focus on creating engaging, shoppable social media experiences to stay relevant. As platforms evolve, those leveraging social commerce effectively will lead the way.

Gen Z Shopping Statistics #3: Sustainability Matters:

Over half of Gen Z prefers eco-friendly and socially responsible brands, showcasing their strong ethical compass. This trend pushes companies to adopt sustainable practices, from supply chain transparency to eco-conscious packaging. Businesses failing to align with these values risk losing market share to more environmentally responsible competitors. In the future, sustainability will be a baseline expectation, not a unique selling point.

Gen Z Shopping Statistics #4: Second-Hand Shopping:

With 80% of Gen Z purchasing second-hand goods, the resale market continues to thrive. This trend reflects both their budget-conscious mindset and commitment to reducing waste. Brands can capitalize by incorporating resale options and promoting circular fashion models. As this behavior becomes mainstream, businesses not embracing second-hand innovation may struggle to stay competitive.

Gen Z Shopping Statistics #5: Buy Now, Pay Later (BNPL) Adoption:

Gen Z’s growing adoption of BNPL services highlights their preference for financial flexibility. This payment method is becoming essential for retailers to attract younger shoppers who value affordability and convenience. Companies offering BNPL options may see increased conversion rates and customer loyalty. As BNPL grows, businesses must also focus on educating consumers about responsible usage.

Gen Z Shopping Statistics #6: In-Store Experience Preferences:

Despite their digital savviness, 39% of Gen Z values in-store shopping for its immediacy and tactile experience. This underscores the importance of creating engaging, hybrid shopping environments that blend online convenience with physical interaction. Retailers must focus on curated store experiences to complement their digital efforts. The future of retail will belong to those combining the best of both worlds.

Gen Z Shopping Statistics #7: Brand Loyalty Factors:

Gen Z is highly motivated by discounts, with 68.7% citing them as a key reason for brand loyalty. This trend emphasizes their cost-consciousness and the need for brands to provide clear value. Loyalty programs, personalized offers, and competitive pricing can keep this generation engaged. As competition intensifies, brands excelling in affordability and exclusivity will win their trust.

Gen Z Shopping Statistics #8: Influence on Family Purchases:

Gen Z influences over 70% of household purchasing decisions, underscoring their role as decision-makers within families. Their opinions often guide choices for groceries, tech, and more, demonstrating their purchasing power beyond personal spending. Companies targeting family-oriented products must appeal to Gen Z’s values and preferences. As their influence grows, brands aligning with their priorities will dominate household markets.

Gen Z Shopping Statistics #9: Workforce Representation:

By 2025, Gen Z will make up 27% of the global workforce, increasing their financial independence and spending power. This marks a generational shift in workplace dynamics, as employers cater to their digital-first preferences. Retailers should expect a more confident and value-driven consumer base as their economic influence expands. Businesses investing in understanding Gen Z’s dual role as employees and consumers will thrive.

Gen Z Shopping Statistics #10: Health and Wellness Prioritization:

Gen Z’s strong preference for health and wellness products reflects their holistic approach to self-care. This trend suggests increased demand for organic, clean-label, and wellness-focused offerings. Companies meeting these needs will gain loyalty from this health-conscious generation. As wellness continues to shape their priorities, brands aligning with this trend will secure long-term success.

Conclusion 

Generation Z is not just a generation of shoppers—they are trendsetters shaping the future of retail. Their digital-first mindset, commitment to sustainability, and demand for authenticity challenge businesses to innovate and adapt. From embracing social commerce to offering sustainable and flexible shopping options, companies that align with Gen Z’s values and preferences are poised to thrive. As this influential generation continues to drive change, understanding their shopping habits isn’t just a strategy—it’s a necessity for future-proofing your business.

Sources: 

• https://www.emarketer.com/content/how-gen-z-shops-buys-5-charts
• https://explodingtopics.com/blog/gen-z-spending
• https://truelist.co/blog/generation-z-statistics
• https://explodingtopics.com/blog/gen-z-spending
• https://electroiq.com/stats/gen-z-spending-and-buying-habits-statistics
• https://www.business2community.com/consumer-shopping-trends-and-statistics-by-the-generation-gen-z-millennials-gen-x-boomers-and-the-silents