Celebrity-Owned Fashion Brand Statistics 2025

In 2025, celebrity-owned fashion and beauty brands are continuing to reshape the global market, offering a blend of star power, innovative design, and strategic marketing. These brands have not only capitalized on their founders' fame but have also tapped into the growing consumer demand for inclusivity, sustainability, and quality. From Kim Kardashian’s SKIMS, which revolutionized shapewear, to Rihanna's Fenty Beauty, which set new standards for diversity in the beauty industry, these brands have become cultural and economic powerhouses. 

Moreover, as consumer values evolve, sustainability and ethical practices are becoming integral to the success of these brands, driving innovation in product offerings and business models. The future of celebrity-owned brands looks promising, with continued growth expected in both the fashion and beauty sectors. This evolution reflects not only shifts in market trends but also the way celebrity influence is transforming the business landscape.

Celebrity-Owned Fashion Brand Statistics 2025 (Editor's Choice)

As of 2025, several celebrity-owned fashion brands have significantly impacted the global market through innovative designs, inclusive marketing, and strategic growth. Below are the top 10 celebrity-owned fashion brands, along with key statistics and insights:​

1. SKIMS by Kim Kardashian
   SKIMS, valued at $4 billion, generated approximately $713 million in revenue in 2023, showing nearly a 45% growth from the previous year. Initially focused on shapewear, the brand now includes loungewear, swimwear, and men’s apparel and has opened standalone boutiques in cities like Washington DC and Miami.

2. Fenty Beauty by Rihanna
   Fenty Beauty earned $602.4 million in 2024 and holds a valuation of $2.8 billion. Launched in 2017, the brand has revolutionized the beauty industry with an inclusive range of foundation shades, catering to a wide array of skin tones.

3. Rare Beauty by Selena Gomez
   Rare Beauty, with a valuation of $1.2 billion, achieved $300 million in revenue in 2024. Since its launch in 2020, the brand has focused on self-expression and mental wellness, offering user-friendly products designed to enhance natural beauty.

4. Kylie Cosmetics by Kylie Jenner
   Kylie Cosmetics, valued at $1.2 billion, generated $200 million in revenue in 2024. The brand, launched in 2015, leveraged Jenner’s social media presence and employed strategic marketing tactics to achieve impressive growth, including limited-edition collections.

5. Good American by Khloé Kardashian and Emma Grede
   Founded in 2016, Good American is known for its body-positive approach and size-inclusive offerings. The brand has expanded its presence through major retailers like Nordstrom and Selfridges.

6. Stella McCartney by Stella McCartney
   Stella McCartney, launched in 2001, is renowned for its commitment to sustainability and ethical fashion. The brand is recognized for using eco-friendly materials and ethical practices in high-fashion designs.

7. The Row by Mary-Kate and Ashley Olsen
   The Row, which debuted in 2006, focuses on minimalist designs crafted with high-quality materials. Its high-end fashion is available through luxury retailers like Net-a-Porter.

8. Ivy Park by Beyoncé
   Launched in 2016 in collaboration with Adidas, Ivy Park has established itself as a leader in unisex athleisure wear. The brand regularly collaborates with Beyoncé, adding a unique flair to its collections.

9. Yeezy by Kanye West
   Yeezy, launched in 2009, blends streetwear with high-fashion elements and has seen significant success through partnerships with Adidas. The brand remains influential in shaping modern fashion trends.

10. Fabletics by Kate Hudson
    Fabletics, founded in 2013, uses a membership model to offer affordable activewear. The brand has expanded its reach by focusing on inclusivity and delivering quality fitness apparel at accessible prices.

With social media serving as a key tool for engagement, this statistics shows that celebrities are able to directly connect with their audiences, turning their brands into global phenomena.

Celebrity-Owned Fashion Brand Statistics 2025 and Future Implications

Celebrity-Owned Fashion Brand Statistics 2025 #1. SKIMS by Kim Kardashian

SKIMS has rapidly expanded to a valuation of $4 billion, with a remarkable $713 million in revenue in 2023, reflecting a near 45% growth from the previous year. This surge signals the brand’s continued dominance in the shapewear and loungewear market. With its wide retail presence in high-profile locations like Fifth Avenue and its growing men’s apparel line, SKIMS is well-positioned to capture an even broader audience. In the future, SKIMS may continue to redefine body positivity, expand its product range, and potentially venture further into international markets, solidifying its status as a fashion powerhouse.

Celebrity-Owned Fashion Brand Statistics 2025 #2. Fenty Beauty by Rihanna

Fenty Beauty has achieved an impressive $602.4 million in revenue and a valuation of $2.8 billion, solidifying its position as a leader in the beauty industry. The brand’s commitment to inclusivity, especially with its extensive range of foundation shades, has reshaped industry standards, encouraging other brands to follow suit. As more consumers demand diversity in beauty, Fenty’s future is bright, with potential for further expansion into skincare, fragrance, or even wellness sectors. With Rihanna’s continued influence, Fenty Beauty could remain a pivotal force driving change in beauty brand representation for years to come.

Celebrity-Owned Fashion Brand Statistics 2025 #3. Rare Beauty by Selena Gomez

Rare Beauty has established a strong presence in the beauty market, generating $300 million in 2024 and reaching a $1.2 billion valuation. Known for its focus on mental wellness and self-expression, the brand has resonated with younger, socially-conscious consumers. Given the ongoing shift towards natural beauty and inclusivity, Rare Beauty is poised to expand its reach, possibly introducing more wellness-driven products. In the future, the brand could explore collaborations with mental health organizations, further blending beauty with well-being, which could reinforce its position as a leader in ethical beauty.

Celebrity-Owned Fashion Brand Statistics 2025 #4. Kylie Cosmetics by Kylie Jenner

Kylie Cosmetics continues to thrive with $200 million in revenue and a $1.2 billion valuation in 2024. The brand’s success has been fueled by Kylie Jenner’s massive social media following and its strategic limited-edition drops. Moving forward, Kylie Cosmetics may increasingly tap into the demand for eco-friendly packaging and clean beauty products, staying relevant as consumer preferences shift toward sustainability. The brand’s future could also include expanding its product offerings or venturing into new beauty categories, further enhancing its market dominance.

Celebrity-Owned Fashion Brand Statistics 2025 #5. Good American by Khloé Kardashian and Emma Grede

Good American, valued at $1 billion, continues to shine in the fashion industry with its size-inclusive philosophy. Its focus on body positivity has driven its success, particularly through its extensive range of denim and activewear. As the fashion industry increasingly embraces inclusivity, Good American is likely to grow its market share by expanding into additional apparel categories or launching eco-friendly collections. With consumers increasingly seeking brands that reflect diversity and body positivity, Good American’s future growth seems promising as it continues to advocate for change within the fashion industry.

Celebrity-Owned Fashion Brand Statistics 2025 #6. Stella McCartney by Stella McCartney

Stella McCartney’s unwavering commitment to sustainability and ethical fashion has made it a standout in the high-fashion world. As the fashion industry grapples with environmental challenges, Stella McCartney has positioned itself as a pioneer of eco-friendly practices. With more consumers demanding transparency and sustainability, the brand is likely to see even greater growth, possibly leading the way in using innovative materials like lab-grown fabrics or bio-based leather alternatives. In the future, Stella McCartney could further influence industry standards by collaborating with other fashion brands to push sustainability across the entire industry.

Celebrity-Owned Fashion Brand Statistics 2025 #7. The Row by Mary-Kate and Ashley Olsen

The Row, founded in 2006, has built a reputation for minimalist, luxury fashion with a focus on high-quality craftsmanship. The brand’s exclusive nature and refined aesthetic have made it a top choice for discerning consumers who value timeless elegance. As the luxury market continues to embrace simplicity and sustainability, The Row is well-positioned to thrive. Future growth for the brand could involve expanding its global presence and deepening its commitment to ethical sourcing, which would resonate with affluent consumers seeking both luxury and sustainability.

Celebrity-Owned Fashion Brand Statistics 2025 #8. Ivy Park by Beyoncé

Ivy Park, launched in collaboration with Adidas, has grown into a significant player in the athleisure market, celebrated for its inclusive, unisex designs. Beyoncé’s personal involvement in the brand’s creative direction adds a unique, star-powered element, which continues to drive consumer interest. As athleisure becomes more mainstream, Ivy Park’s future could involve further expanding into new product categories such as footwear or active accessories. With a global fanbase and an increasing demand for functional yet fashionable sportswear, Ivy Park is poised to remain a key influence in both fashion and athletic wear markets.

Celebrity-Owned Fashion Brand Statistics 2025 #9. Yeezy by Kanye West

Yeezy, founded in 2009, continues to leave a strong imprint on streetwear and luxury fashion with its distinctive designs and collaborations with Adidas. While the brand faced challenges due to Kanye West’s controversies, it has remained relevant in shaping fashion trends. Going forward, Yeezy could see revitalized growth if it focuses on diversifying its collaborations or exploring sustainable materials. The future of Yeezy will likely hinge on its ability to adapt to changing consumer demands while maintaining its unique position in the streetwear market.

Celebrity-Owned Fashion Brand Statistics 2025 #10. Fabletics by Kate Hudson

Fabletics, a membership-based activewear brand, has capitalized on the growing demand for accessible yet stylish fitness apparel. With its focus on inclusivity and affordability, Fabletics continues to expand its customer base and retail footprint. In the future, Fabletics could tap into new fitness-related markets such as yoga or wellness retreats, broadening its product range even further. As more consumers seek functional, fashionable, and budget-friendly activewear, Fabletics is well-positioned for sustained success in the global market.

The Future of Celebrity-Owned Brands

As we look ahead, celebrity-owned fashion and beauty brands are poised to continue their influence on the global market. These brands have set new standards for inclusivity, sustainability, and authenticity, aligning with the values of today’s socially-conscious consumer. Moving forward, we can expect to see these brands further expand their product offerings, adopt more eco-friendly practices, and tap into emerging markets. With the power of celebrity influence combined with a deep understanding of consumer needs, these brands are likely to shape the future of the industry. As they evolve, they will not only drive trends but also inspire the next generation of entrepreneurs to innovate and embrace authenticity in business.

Sources: 

1. SKIMS by Kim Kardashian:
   https://www.ft.com/content/5ca1c4e1-2083-4525-b85f-0ae7c28cb690

2. Fenty Beauty by Rihanna:
   https://www.brandvm.com/post/top-10-celebrity-beauty-brands-ranking-revenue-succeed

3. Rare Beauty by Selena Gomez:
   https://www.brandvm.com/post/top-10-celebrity-beauty-brands-ranking-revenue-succeed

4. Kylie Cosmetics by Kylie Jenner:
   https://www.brandvm.com/post/top-10-celebrity-beauty-brands-ranking-revenue-succeed

5. Good American by Khloé Kardashian and Emma Grede:
   https://retailboss.co/top-celebrity-fashion-brands-in-2025

6. Stella McCartney by Stella McCartney:
   https://www.soapcentral.com/fashion/7-best-celebrity-owned-clothing-brands-try-2025

7. The Row by Mary-Kate and Ashley Olsen:
   https://retailboss.co/top-celebrity-fashion-brands-in-2025

8. Ivy Park by Beyoncé:
   https://www.soapcentral.com/fashion/7-best-celebrity-owned-clothing-brands-try-2025

9. Yeezy by Kanye West:
   https://retailboss.co/top-celebrity-fashion-brands-in-2025

10. Fabletics by Kate Hudson:
    https://www.soapcentral.com/fashion/7-best-celebrity-owned-clothing-brands-try-2025