Maternity Fashion Statistics 2025
Maternity fashion in 2025 is evolving beyond functionality, embracing style, sustainability, and digital transformation. With the global market expected to grow significantly, more pregnant women are demanding clothing that balances comfort with personal expression. Social media, sustainability efforts, and product innovations are reshaping how maternity fashion is designed, marketed, and sold. As online shopping gains momentum and eco-conscious materials take center stage, brands must adapt to meet these changing expectations. The following statistics highlight key trends shaping the future of maternity fashion and what they mean for both consumers and the industry.
Maternity Fashion Statistics 2025 (Editor's Choice)
The maternity fashion industry in 2025 is characterized by significant growth and evolving trends. Here are the top 10 maternity fashion statistics for 2025:
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Market Size and Growth: The global maternity apparel market is projected to grow from USD 6.6 billion in 2025 to USD 8.9 billion by 2034, at a compound annual growth rate (CAGR) of 3.4%.
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Working Pregnant Women: The increasing number of working pregnant women globally has significantly driven the expansion of the maternity wear industry.
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Fashion Trends: In 2025, maternity fashion includes bold colors and vibrant designs, allowing expecting women to express their personality and sense of taste.
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Social Media Influence: Social media platforms and celebrity endorsements have played a pivotal role in shaping maternity fashion trends, empowering pregnant women to express their style.
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Sustainable Fashion: There is a growing trend towards sustainable and eco-friendly maternity wear, with brands incorporating organic and ethically sourced materials to cater to environmentally conscious consumers.
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Online Retail Growth: The online segment of the maternity apparel market is expected to grow, driven by the convenience of e-commerce platforms offering a wide range of products and easy delivery options.
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Product Innovation: Brands are focusing on product innovation, such as adaptive clothing with adjustable features, to provide comfort and functionality for pregnant women.
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Regional Insights: North America holds a significant share in the maternity apparel market, with the U.S. market valued at USD 1.42 billion in 2024 and expected to grow at a CAGR of 3.6% during the forecast period.
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Material Preferences: Cotton remains the preferred material for maternity wear, holding a 37.5% share in 2024, due to its softness, breathability, and non-irritating properties.
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Distribution Channels: Offline channels, including specialty stores and multi-brand stores, continue to dominate the maternity apparel market, providing personalized shopping experiences for expectant mothers.
These statistics highlight the dynamic nature of the maternity fashion industry in 2025, reflecting growth, evolving consumer preferences, and the influence of sustainability and digitalization
Maternity Fashion Statistics 2025 and the Future Implications
Maternity Fashion Statistics 2025 #1. Market Size and Growth:
The maternity fashion market is expected to grow from $6.6 billion in 2025 to $8.9 billion by 2034, reflecting a steady demand for stylish yet functional pregnancy clothing. This growth suggests that maternity wear is evolving beyond practicality into a mainstream fashion segment, driven by consumer awareness and brand innovation. Companies investing in adaptive, comfortable, and trend-driven maternity designs will benefit from this expansion. As more brands cater to expecting mothers with fashion-forward options, the industry may see increased collaborations with high-end designers and influencers. The long-term trajectory indicates that maternity fashion will no longer be a niche category but an integral part of the broader fashion industry.
Maternity Fashion Statistics 2025 #2. Working Pregnant Women:
The rising number of working pregnant women is reshaping the maternity fashion industry, as professional attire becomes a key demand in this market. More women balancing careers and pregnancy are seeking stylish, comfortable, and office-appropriate maternity wear that aligns with corporate dress codes. Brands that introduce adaptable designs, such as maternity-friendly blazers and stretch-fabric workwear, will likely see success. This trend also pushes companies to rethink inclusivity and functionality in women's fashion, ensuring pregnant employees feel both confident and comfortable. The expansion of this segment highlights a future where maternity fashion is no longer limited to casual wear but seamlessly integrates into professional wardrobes.
Maternity Fashion Statistics 2025 #3. Fashion Trends:
The bold colors and vibrant designs defining 2025’s maternity fashion signal a departure from traditional muted tones, reflecting a shift toward self-expression and body positivity during pregnancy. Instead of oversized, shapeless silhouettes, expectant mothers are embracing fitted, stylish, and runway-inspired maternity clothing. This evolution suggests that maternity wear is merging with mainstream fashion, allowing women to celebrate pregnancy without compromising personal style. As more brands cater to this shift, maternity clothing lines will likely incorporate seasonal fashion trends, making pregnancy an exciting time for wardrobe experimentation. The future of maternity fashion may see greater personalization, with brands offering custom styling and size adaptability for expectant mothers.
Maternity Fashion Statistics 2025 #4. Social Media Influence:
Platforms like Instagram and TikTok are driving maternity fashion trends, as pregnant influencers and celebrities showcase their unique pregnancy styles. Maternity fashion hauls, styling videos, and brand collaborations are making pregnancy wear a social media phenomenon, fueling demand for trend-conscious maternity lines. As a result, brands investing in social-first marketing strategies and influencer partnerships will capture a larger share of the market. This also means maternity fashion will become more diverse, catering to different body types, cultural aesthetics, and personal styles. The rise of user-generated maternity content suggests that expectant mothers will have greater access to inspiration, fostering a more fashion-forward maternity market.
Maternity Fashion Statistics 2025 #5. Sustainable Fashion:
Growing consumer demand for sustainability is reshaping maternity fashion, with brands incorporating organic cotton, recycled materials, and ethical manufacturing practices. Expecting mothers, who often become more conscious of health and environmental impact, are prioritizing sustainable choices. This shift is pushing retailers to rethink fast fashion models and instead invest in durable, multipurpose maternity wear that can be worn post-pregnancy. The future of maternity fashion will likely include rental and resale platforms, allowing women to access high-quality maternity clothes without wasteful consumption. As sustainability becomes a key buying factor, brands that fail to adapt may struggle to retain eco-conscious consumers.
Maternity Fashion Statistics 2025 #6. Online Retail Growth:
The convenience of e-commerce is driving the expansion of the online maternity wear market, as expectant mothers prefer shopping from home over in-store experiences. Retailers investing in virtual fitting rooms, AI-driven sizing recommendations, and personalized shopping experiences will gain a competitive edge. The rise of subscription-based maternity wear services may also revolutionize the industry, offering expectant mothers affordable, rotating wardrobes throughout pregnancy. With digital shopping habits becoming more ingrained, traditional maternity retailers must optimize their online presence to remain competitive. The future points toward an increasingly digital-first maternity fashion market, where technology enhances both product discovery and customer experience.
Maternity Fashion Statistics 2025 #7. Product Innovation:
Adaptive maternity wear is seeing major advancements, with brands developing expandable waistbands, nursing-friendly designs, and convertible clothing that adapts to different pregnancy stages. This innovation is making maternity fashion more functional and long-lasting, allowing women to extend the use of maternity pieces beyond pregnancy. Some brands are even introducing temperature-regulating fabrics to address hormonal changes and pregnancy discomfort. As maternity fashion evolves, the focus will likely shift toward versatile investment pieces rather than one-time-use items. The future may see tech-integrated maternity wear, such as smart fabrics that monitor maternal health or clothing that adjusts to body changes in real time.
Maternity Fashion Statistics 2025 #8. Regional Insights:
North America remains a leading market for maternity fashion, with the U.S. market alone valued at $1.42 billion in 2024 and growing at a steady pace. The demand for maternity wear in high-income regions suggests that women are willing to invest in premium-quality maternity fashion. However, emerging markets in Asia and Latin America are also experiencing growth, driven by increasing disposable income and fashion-conscious consumers. Brands that expand into international markets and cater to regional preferences will have the best growth opportunities. The future of maternity fashion will see localized trends, with brands offering styles tailored to diverse cultural aesthetics and climate conditions.
Maternity Fashion Statistics 2025 #9. Material Preferences:
Cotton remains the most preferred fabric for maternity wear, accounting for 37.5% of the market in 2024, due to its comfort, breathability, and non-irritating properties. This preference reinforces the importance of soft, skin-friendly textiles for expectant mothers, leading brands to prioritize hypoallergenic and moisture-wicking materials. As sustainability becomes a key factor, there is a growing demand for organic and biodegradable cotton options in maternity fashion. Brands that experiment with blended fabrics offering stretch and durability will likely see higher customer satisfaction. The next phase of maternity wear may include smart textiles, designed to provide better body support and comfort during pregnancy.
Maternity Fashion Statistics 2025 #10. Distribution Channels:
Despite the rise of online shopping, offline retail remains dominant, with specialty maternity stores and multi-brand retailers providing a personalized shopping experience. Expectant mothers still value in-store fitting sessions and expert assistance, suggesting that maternity brands must maintain a hybrid retail strategy. The future of maternity fashion retail may involve showrooming models, where customers try items in-store before purchasing online. Brands that integrate appointment-based shopping experiences and digital styling consultations will thrive in this evolving market. As consumer behaviors shift, the most successful maternity fashion brands will be those that offer seamless omnichannel shopping experiences.
The Future of Maternity Fashion
Maternity fashion is no longer just about comfort—it's becoming a dynamic segment that blends style, sustainability, and innovation. The rise of social media and online shopping is making maternity wear more accessible and trend-driven, while advancements in adaptive clothing are improving functionality for expectant mothers. As sustainability becomes a priority, brands that invest in eco-friendly materials and circular fashion models will stand out in this growing market. With regional markets expanding and new technologies shaping product design, maternity fashion is set to evolve into a more inclusive, fashion-forward, and consumer-driven industry. The next decade will likely see even greater personalization, ensuring that maternity wear adapts to modern motherhood rather than the other way around.
Sources:
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Market Size and Growth
https://www.gminsights.com/industry-analysis/maternity-apparel-market -
Working Pregnant Women
https://www.gminsights.com/industry-analysis/maternity-apparel-market -
Fashion Trends
https://www.alanicglobal.com/blog/2025-maternity-fashion-bold-empowering-and-ready-to-redefine-pregnancy-fashion-book/ -
Social Media Influence
https://www.pristinemarketinsights.com/maternity-apparel-market-report -
Sustainable Fashion
https://www.pristinemarketinsights.com/maternity-apparel-market-report -
Online Retail Growth
https://www.globenewswire.com/news-release/2021/01/07/2155041/28124/en/Worldwide-Maternity-Wear-Industry-to-2025-Ready-Maternity-launches-at-Mothercare-UK.html -
Product Innovation
https://www.alanicglobal.com/blog/2025-maternity-fashion-bold-empowering-and-ready-to-redefine-pregnancy-fashion-book/ -
Regional Insights
https://www.gminsights.com/industry-analysis/maternity-apparel-market -
Material Preferences
https://www.gminsights.com/industry-analysis/maternity-apparel-market -
Distribution Channels
https://www.gminsights.com/industry-analysis/maternity-apparel-market